Intense pigments and sensual finishes aside, there’s also performance. The lipsticks are made with natural waxes from rose, jasmine and mimosa flowers – the same flowers that are emblematic of the French luxury house. Enriched with shea butter and hyaluronic acid, the skin-loving formulation promises eight-hours, long-wearing vivid colour and 12-hour moisture preservation and long-lasting comfort.
Ten sheer lip balms make up the LV Baume collection – a luminous and translucent counter to a bold lipstick. These illuminating tints offer lightweight wear with a buildable finish and a sensual balm texture. Effortless polish with a soft-focus radiance, they can be used solo or on top other lip products. The formula also boasts shea butter and lip-plumping hyaluronic acid, promising 48-hour hydration and 24/7 comfort and supple smoothness.
What also makes the lipsticks and balms unique and novel: They have a scented signature. A cross-metier collaboration between Pat McGrath and Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, the lipsticks carry a bespoke blend of mimosa, jasmine and rose, while the balms have a delectable scent of mint and raspberry.
Belletrud shared: “Unlike traditional perfumes built on alcohol, this base had to work in wax and oil. Technically, it’s far more complex. But with natural ingredients of the highest quality, we created a scent that lingers softly and elevates the entire ritual. It took us four years to get right and is something I’m very proud of.”
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