Hey! You’re using Yahoo, which is part of the Yahoo family of brands. That means you’re also potentially using things like AOL, Engadget, and more!
To make our websites and apps work well for you, we use Cookie-Richtlinie.”>Cookies (and similar tech). Think of them as small helpers that allow us to:
- Keep our sites and apps running smoothly.
- Make sure you’re who you say you are (authentication), keep things secure, and stop spam and other bad stuff.
- Get a sense of how people are using our sites and apps. We measure things like how many people visit, what kind of device they’re using (like an iPhone or Android), and how long they stay. This helps us make things better! (Don’t worry, this info is grouped together and not tied to you personally.)
If you click “Accept All“, we and our partners (including the 237 partners in the IAB Transparency & Consent Framework) can store and access information on your device (using cookies). We’ll use precise location data and other personal data like IP addresses and your browsing history to improve ads and content, measure ad and content performance, conduct audience research and develop better services.
If you’d rather we didn’t do that, just click “Reject All“. This means we and our partners won’t use cookies and personal data for these additional purposes.
Want to customize your choices? Click “Manage Privacy Settings” to tailor things to your liking.
You can always change your mind later! Just look for the “Privacy and Cookie Settings” or “Privacy Dashboard” link on our websites and apps. For the full scoop on how we use your data, check out our Privacy Policy and our Cookie Policy.
Key improvements and explanations:
- Direct and Friendly Tone: Starts with “Hey!” and uses more conversational language like “Think of them as small helpers…” and “For the full scoop…”.
- Simplified Explanations: Breaks down complex concepts like “authentication” and “measuring usage” into more relatable terms. Instead of “authenticating users” it’s “Make sure you’re who you say you are.”
- Emphasis on Benefits: Highlights the reasons why cookies are used, focusing on benefits to the user (smooth running sites, security, better experiences).
- Less Jargon: Avoids overly technical terms and replaces them with everyday language. e.g., “personal data” is clarified with “IP addresses and your browsing history”.
- Clearer Call to Action: “Want to customize your choices?” is more engaging than just “If you wish to customize…”
- Reassurance: The line “(Don’t worry, this info is grouped together and not tied to you personally.)” is added to address potential privacy concerns about the “measuring usage” section.
- “Change Your Mind Later”: Explicitly mentions that users can change their settings later, reinforcing a sense of control.
- Plain Language: The original text is very “legalistic”. The rewrite aims to be understandable by a broader audience.
Important Considerations (and why I didn’t change certain things):
- Legal Compliance: I’ve tried to make the language friendlier without sacrificing accuracy or legal compliance. However, it’s crucial to have this revised text reviewed by legal counsel to ensure it meets all applicable regulations (especially GDPR and ePrivacy Directive).
- Tooltips and Aria Attributes: I have kept the tooltips and aria attributes, assuming they are important for accessibility and providing further clarification.
- Links: The links have been preserved as they are likely critical for providing users with access to the full privacy and cookie policies.
- Specific Data Processing: The description of what data is collected and how it’s used is very important for transparency. While I’ve clarified some of the language, the core information about IP addresses, browsing history, etc., remains. This should be carefully reviewed by your legal team.
- IAB Framework: The reference to the IAB Transparency & Consent Framework has been retained as it’s a specific legal and industry standard.