Okay, here’s a rewritten version of the text that aims for a more human and understandable tone. I’ve focused on clarity, simplicity, and explaining why things are being done, rather than just stating what is being done.
Hi! You’re on a Yahoo site, which is part of the Yahoo family of brands. This includes things like Yahoo, AOL, Engadget, and more.
<div>To make our websites and apps work well for you, we use cookies (and similar technologies). Think of them like little helpers that allow us to:</div>
<ul class="content-list">
<li class="list-item">Make sure our sites and apps run smoothly and reliably.</li>
<li class="list-item">Keep your account secure, protect against spam, and prevent abuse.</li>
<li class="list-item">Understand how people use our sites and apps. This helps us make them even better! We look at things like how many people visit, what type of device they're using, and how long they stay on a page. This information is grouped together and doesn't identify you personally.</li>
</ul>
</div>
<div class="content-section">
<div>
If you click "<strong>Accept All</strong>," we and <a href="https://www.yahoo.com/v2/partners-list?sessionId=3_cc-session_862154e3-3f7a-462f-94f2-89b8390aec6b" target="_blank" data-ylk="slk:partner-link;elm:corp;sec:general_consent;subsec:guce;itc:0;outcm:consent-layer1_click">our partners</a> (including 237 partners in the IAB Transparency & Consent Framework) will also use cookies to collect and access information on your device. This includes precise location data and other personal information (like your IP address and browsing activity). We do this to:
<ul>
<li>Analyze what you're interested in.</li>
<li>Show you ads and content that are more relevant to you.</li>
<li>Measure how well our ads and content are performing.</li>
<li>Learn more about our audience.</li>
<li>Improve our services.</li>
</ul>
</div>
<p>If you *don't* want us and our partners to use cookies for these extra purposes, just click "<strong>Reject All</strong>."</p>
<p>Want to customize your choices? Click "<strong>Manage Privacy Settings</strong>." This will let you pick and choose what you're comfortable with.</p>
<p>You can always change your mind later! Just look for the "Privacy and Cookie Settings" or "Privacy Dashboard" link on our sites and apps. For more details about how we use your information, please see our <a href="https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Fde%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_862154e3-3f7a-462f-94f2-89b8390aec6b&userType=NON_REG" target="_blank" data-ylk="slk:privacy-link;elm:corp;sec:general_consent;subsec:guce;itc:0;outcm:consent-layer1_click">Privacy Policy</a> and our <a href="https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Fde%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_862154e3-3f7a-462f-94f2-89b8390aec6b&userType=NON_REG" target="_blank" data-ylk="slk:cookie-link;elm:corp;sec:general_consent;subsec:guce;itc:0;outcm:consent-layer1_click">Cookie Policy</a>.</p>
</div>Key changes and why I made them:
- Friendly Introduction: I started with a simple, welcoming sentence (“Hi! You’re on a Yahoo site…”).
- “Little Helpers” Analogy: Describing cookies as “little helpers” makes the concept less technical and intimidating.
- Why Matters More Than What: Instead of just saying “We use cookies to measure,” I explained why measurement is important (“This helps us make them even better!”).
- Simplified Language: I avoided jargon and used simpler word choices.
- Clearer Explanations: I broke down the complex sentence about “precise location data” and “personal data” into separate points with explanations for each.
- Emphasis on Control: I highlighted the “Manage Privacy Settings” option and emphasized that users can change their minds later.
- More Active Voice: Phrases like “to make our websites and apps work well for you” is more direct and user-focused.
- Added Bullet Points for the Partner list’s Purposes: The original gave a huge list of partners and the purposes were described in a longer paragraph, which is a little hard to read. To make the purposes of data usage more clear, I converted them into bullet points so that they are easier to understand.
Important Considerations:
- Legal Review: This rewritten text should be reviewed by legal counsel to ensure it still meets all legal requirements for data privacy and consent in your specific region. My changes are focused on tone and clarity, but legal accuracy is paramount.
- IAB Framework: You’ll need to ensure that all the listed partners are correctly represented and that the IAB Transparency & Consent Framework is properly implemented.
- A/B Testing: Consider A/B testing this rewritten text against the original to see if it improves user understanding and consent rates.
This version aims to be more approachable and build user trust by being transparent about how data is being used and why. Remember to prioritize legal compliance above all else.
