Sometimes, you can find hints about the future of product design scattered around the landscape. And this often leads to people overanalyzing everything in the hopes of finding one of these hints. Consumer electronics giant Apple (AAPL) is no different, and new reports suggest Apple may have tipped its hand with new features hinted at in new logo design. The news was good enough for a mild reaction from investors, who sent shares up fractionally in Wednesday afternoon’s trading.
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The logo for the upcoming Apple launch event on September 9 has a nicely blue and orange look to it, and that is making people think of new possibilities. One possibility is new color schemes. This would not be out of line; Apple has done color refreshes before. Some people consider Apple devices a fashion statement, after all. And some believe that the blue and orange seen in the logo will be part of that color refresh.
But perhaps better, and more functional, is the potential improvement of a vapor chamber cooling system. Since the logo design looks a lot like it was shot by a thermal camera, the immediate speculation suggested that the vapor chamber would indeed make its way to the new device. Only the live event itself will tell the full story, of course.
But First, This
Ahead of the new Apple product launch, Apple will have another development coming into play starting September 4. That is the day Apple opens a new Apple Store location in India, the fourth of its kind so far. The new store will be located at Apple Koregaon Park, reports note, about 530 miles away from the third Apple Store in Bengaluru’s Phoenix Mall of Asia.
This may be a better move than some might think. Reports noted that the first two stores—Apple BKC and Apple Saket—saw double the average electronics store revenue in the area. It is hard not to like results like that, especially at a time when Apple could use a little extra push in its hardware sales.
Is Apple a Buy, Hold or Sell?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 15 Buys, 11 Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 1.25% rally in its share price over the past year, the average AAPL price target of $238.45 per share implies 3.75% upside potential.
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