Prior to the news, the NFL was a notable absence from Crocs’ array of sports partnerships that included clogs for various college teams, as well as charms and footwear for the NBA, WNBA, NHL, and Major League Baseball.
However, Crocs received a boost from the league at this year’s NFL Draft when former Boise State running back and Las Vegas Raiders first-round pick Ashton Jeanty wore a glittery pair of custom black Crocs to his selection in Green Bay.
Coming at a time when Crocs U.S. sales are under pressure from tariffs, discount-conscious consumers, market uncertainty, and changing tastes, the NFL x Crocs collection puts the might of the nation’s biggest sports brand behind one of the comfort clog’s strongest natural environments—weekend football viewing.
Will fans play along? Sales from the collection’s first days of availability on NFLshop.com, crocs.com, Dick’s Sporting Goods, and Fanatics should tell the game story.