Okay, here’s a rewrite of the German text, aiming for a more human and conversational tone. I’ve focused on clarity, directness, and avoiding overly legalistic language:

Key improvements and changes:

  • Direct and Friendly Opening: “You’re on a Yahoo site…” is more welcoming than “Yahoo ist Teil der…”.
  • Plain Language for Cookies: Explaining cookies as “little helpers” provides a helpful analogy.
  • Simplified Explanations: The reasons for using cookies are expressed in everyday terms (“Keep our sites running smoothly,” “Make sure you’re who you say you are,” “Understand what’s working and what’s not”).
  • Emphasis on User Benefit (Where Possible): Highlighting how cookie use helps them.
  • Clarity about Measurement: Stressing that data is aggregated and not linked to individuals is reassuring.
  • Actionable Language: “Want to customize your choices?” is more inviting than “Wenn Sie Ihre Auswahl anpassen möchten…”.
  • Concise Closing: Reminding users they can change their mind and providing links to policies is clear.
  • Reduced Formality: Removing unnecessary legal jargon and phrasing. For example, “Für diese zusätzlichen Zwecke” (for these additional purposes) is changed to be more direct.
  • Active Voice: Generally preferred active voice to passive voice to sound more direct and clear.

Important Notes:

  • Legal Review: This rewrite is intended to be more human, but it’s essential to have it reviewed by legal counsel to ensure it still meets all legal and compliance requirements, especially regarding data privacy. I have tried to preserve the core meaning but a lawyer will have to confirm.
  • Target Audience: Consider your specific target audience when deciding on the final tone. This version aims for a general audience.
  • “Our Partners”: The reference to “237 partners” can be alarming. You might consider simplifying this further, or providing a clearer explanation of who these partners are and what they do. Transparency is good, but overwhelming people with numbers can backfire.
  • IAB Transparency & Consent Framework: This is a very technical term. Consider if it’s necessary to include it for your audience.
  • A/B Testing: Consider A/B testing different versions of this consent text to see which performs best in terms of user engagement and acceptance rates.

By Admin

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